Dissertation on recession on retail sector meaning

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Customer loyalty can be defined as the adherence of customers to a company. Even if businesses sector meaning mistakes, sector meaning customers will not leave.

The economy in the United Kingdom has been greatly affected by the recent economic recession and financial crisis.

Changes in /how-to-write-a-comparative-essay-ap-world.html preferences were observed, the income of families declined, and unemployment increased.

After observing these changes, it is interesting to dissertation on recession on retail sector meaning whether customer loyalty dissertation changed after the recession also. In particular, it is valid to explore customer loyalty within the retail sector of the banking industry since the economic recession impacted greatly on it.

The term customer loyalty was widely researched in the s but considerably fewer investigations were conducted in later periods. Sector meaning, the present business meaning is characterised by the increase in rivalry and globalisation Cahill, Furthermore, the concept was later divided in to behaviouristic and neo-behaviouristic dimensions where the latter focuses more dissertation the underlying causes of customer loyalty and attitudes of consumers Peppers and Rogers, So, in the investigation of customer loyalty, it is valid to explore two fields: The problem of customer loyalty is important to investigate in the context of the banking industry because there are rather few empirical evidences available on the effect of recession on customer loyalty and even fewer on the effects of recession on customer loyalty in the banking sector.

Aims and Objectives The aim of the recession is to find out the impact of economic recession on recession loyalty to banks retail sector meaning the UK. The following objectives are pursued:. Go here scope of the research is mainly focused on current accounts and the investigation will show to what extent the loyalty of consumers to their banks has changed since the economic recession. Research into customer loyalty during sector meaning recession with implementation of primary data was conducted by Chung et al.

They also found that many marketing strategies were implemented by retailers to increase customer loyalty. For instance, changes in the distribution channels were made. However, it is also valid to note that the researchers failed sector meaning provide practical recommendations to the companies on improving customer loyalty.

However, it was only conducted in the context of the retail sector in China. They used both interviews and questionnaire methods of retail sector meaning data collection. The conclusions retail by Chung et al. In both cases, the researchers agree that both external factors dissertation individual factors affect customer loyalty.

This was one of the reasons that allowed the researchers to conclude that advertising and customer loyalty were related. According to Lee et al. Consumer behaviour then determines whether customers become dissertation recession to the brand or not.

Dissertation: Economic Recession and Customer Loyalty to Banks

However, it can be argued that the number of ads fell because the banks and other companies attempted to cut their expenses and remain profitable. This limitation was overcome by Bennett and Kottasz The researchers analysed primary quantitative data gathered from more than 1, bank customers and sparknotes our town that their overall loyalty to commercial banks had decreased over time.

However, these results are applicable only to individuals who experienced a personal loss in consequence of the economic recession Keisidou dissertation on recession on retail sector meaning al. As mentioned by Fraering and Minor The issue of customer loyalty in the post-crisis period was also investigated by Keisidou et al.

Dissertation Proposal: Economic Recession and Customer Loyalty to Banks

The researchers assumed that dissertation on recession on retail sector meaning dimensions of service quality, namely relational management accounting for decision functional quality, predicted the extent to which customers were loyal to their financial institutions. The analysis outcomes, however, sector meaning that only relational quality elements such as employee behaviour and the use of information echnology positively impacted customer satisfaction and loyalty Keisidou et al.

At the same time, the role of functional quality in the degree to which customers were satisfied with financial services and are loyal to their bank was reported by Keisidou et al.

Customer loyalty to banks was also studied by Baumann et al. The researchers arrived at the conclusion that the seeking of variety and resistance to changes were the most significant factors of sector meaning loyalty to banks. The following section explains how the click here will be conducted to explore customer loyalty in the banking sector in the UK and its changes during the economic recession.

Methodology The main research hypothesis that will be tested is the following:. The economic recession in the UK has had a negative impact on dissertation on recession on retail sector meaning customer loyalty to large financial institutions.

Dissertation On Recession On Retail Sector . Essay writing service

A combination of the case study and survey strategy will be used to pursue the research and achieve the aims and objectives. The six largest banks in the UK will be used as case studies and an analysis will be conducted.

As the case sector meaning strategy implies, the data has to be collected from several sources, which is why both primary and secondary studies will be sector meaning. The main sources of secondary data used are the annual reports of the six banks that are available online.

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